Living in a modern world comes with its own set of challenges, and John Holcroft decided to use his art to capture the complexity of life in the digital age. He\u2019s using his concept art to reflect on what he sees around him, no matter how bleak the reality may seem. \n\n\n\n
Holcroft kicked off his journey as an artist while studying graphic design in the early ’90s, during a time of great technological change. He mostly did everything by hand during his time in college and wasn\u2019t prepared for the digital revolution that was about to hit, so he had to go through it on its own.\n\n\n\n