{"id":6945,"date":"2021-01-25T06:44:29","date_gmt":"2021-01-25T06:44:29","guid":{"rendered":"https:\/\/thewanderwit.com\/?p=6945"},"modified":"2021-01-26T06:41:20","modified_gmt":"2021-01-26T06:41:20","slug":"russell-shaws-design-philosophy-includes-a-healthy-dose-of-empathy","status":"publish","type":"post","link":"https:\/\/thewanderwit.com\/russell-shaws-design-philosophy-includes-a-healthy-dose-of-empathy\/","title":{"rendered":"Russell Shaw’s Design Philosophy Includes a Healthy Dose of Empathy"},"content":{"rendered":"\n

In a world full of mediocre designs and single-use brand identities, Russell Shaw’s design philosophy is a breath of fresh air. “A brand identity is more than a logo,” writes Shaw. “It is a promise, a guarantee, a story.” Shaw, as it turns out, can deliver a story.\n\n\n\n

An award-winning freelance art director, designer, and illustrator, his clients include giants like Porsche, Target, Tesla, New York Magazine, and HarperCollins. Recent projects include branding a bioengineering research lab, designing packaging for Serenbe Foods, and illustrating a unique map of the city of New Orleans\u00a0for AIGA\u2019s 2015 Conference.\n\n\n\n

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